🐣Animal Friendly

Article about our breeding environment, technique used to ensure a healthy and safe environment for both our chickens and players.

In the realm of animal sports, the ethical treatment of the animals involved is of paramount importance. Our farm in the Philippines has taken notable strides towards ensuring the welfare of our roosters, specifically those roosters used in cockfighting—a traditional sport that has often raised concerns regarding animal welfare.

Our company's approach involves meticulous planning and construction of farms and arenas that are tailored to the safety and well-being of our roosters. By employing local villagers as breeders and caretakers, we not only uphold the health and maintenance of our facilities but also enrich the local community economically and in terms of skill development.

To demonstrate our commitment to animal protection, we have been a pioneer in using the NEWTON SENSOR, a device attached to the legs of roosters. This innovative technology provides real-time data on the intensity of the roosters' movements during battles, allowing for a humane determination of the fight's outcome without causing physical harm.

The implementation of such technology is a significant leap towards transforming the sport into one that can be conducted with a focus on animal welfare. By monitoring the exertion levels of the roosters, the matches can be regulated, and any unnecessary stress or potential for injury can be minimized. This not only enhances the safety protocols but also resonates with our core value of treating animals responsibly.

This commitment to animal protection serves as a model for how traditional practices can evolve to meet modern standards of ethics and care. It reflects a growing awareness and responsibility towards the creatures that are central to the sport, showcasing a commendable blend of tradition with innovation, underpinned by a strong ethical foundation.

It's a movement that other organizations within the industry can look to for inspiration, potentially leading to widespread improvements in animal welfare in sports and entertainment worldwide.